1
Full revamp of the Contobox brand
While at Contobox, my biggest undertaking was executing a full brand lift across all touchpoint, including the company website, all print and promotional material, presentations, and more. I created a bold and memorable aesthetic that would keep Contobox top of mind, making it feel like a friendly and trustworthy tech brand.
Before
After
2
Simplifying the core message
Another challenge I took on was simplifying our brand's message and offering. Previously the focus had been on explaining our technology and everything that happens behind the scenes in our ads. I shifted our core content towards showcasing the outcomes and benefits, creating a more approachable first impression of our products.
3
Automating mockups for clients
I built out an ad mockup generator in Adobe XD and Figma to take the pressure off of our in-house designers who were constantly tasked with putting together visuals for client approval as well as mockups for presentations. The generator made it easy for designers and non-designers to generate multiple ad formats by dragging and dropping a few simple assets into allotted framework, cutting down on proposal lead times.